How I Learned to Stop Worrying and Love Support

A session at Peers Conference 2015

Friday 1st May, 2015

4:00pm to 5:00pm (EST)

Left unchecked, supporting the software and services you’ve created and sell can crush your soul, destroy your business, bring about financial ruin and leave you an empty shell of a human being, no matter if you’re a developer, a designer or a business owner. We’ll take a look at strategies for how you can prevent this from happening: * Labeling your customers by their neediness * Engineering your way out of support * Training your customers how to help you help them * Triage: Weeding out the lies in support requests * How not to be taken advantage of in support Lest you think that support is all horrible, we’ll turn the other cheek and examine how to balance support with running a business, methods of monetizing support and discuss how exceptional support works as a long-term marketing investment.

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Brad Bell

Chief mixologist at Pixel & Tonic

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Time 4:00pm5:00pm EST

Date Fri 1st May 2015

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