Slevomat case study

A session at Rubyslava #52

  • Peter Irikovsky
  • activation and reactivation campaigns (GoodData)
  • identification of important segments
  • tailoring the message
  • key takeaways
  • identification of web optimisation potential (GA, Segmentacia, GoodData)
  • key improvements
  • optimising offer structuring (GA, GoodData)
  • simple processes
  • multiple views
  • great process
  • optimising mailing (GoodData)
  • data vs customer feedback
  • key improvements

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Peter Irikovsky

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Date Thu 22nd October 2015

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