Creating Influence and Engagement with Social Media

A session at Creating Influence and Engagement with Social Media

Wednesday 10th June, 2015

10:00am to 4:00pm (EST)

Social media is now a crowded and competitive environment. This program covers trends in social media innovation for the 21st century organization and provides the tools and techniques you need to succeed in the social environment, with topics including:
- Designing a social media strategy
- Social listening
- Using social media for advocacy
- Engaging the media through social channels
- Setting campaign goals and evaluating performance

Learning Objectives
At the end of this program, participants will be able to:
- Understand how social and digital media impact messaging and communication strategies
- Demonstrate methods for disseminating information via web-based channels and understand the appropriate selection of tools based on objective
- Design, monitor and evaluate social media campaigns

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Time 10:00am4:00pm EST

Date Wed 10th June 2015

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