Tuesday 29th September, 2015
9:30am to 12:30pm
In this session you'll be introduced to some of the techniques in the design thinkers toolkit.
There's no need for laptops as one of the key tenets of design thinking is learning by doing. Practical is the watchword here.
Design thinking emphasises the value of uncritical idea generation, and building on the ideas of others. You will be asked to stand and to participate. It might feel chaotic or uncomfortable, and that's when the magic will start to happen.
The idea is to showcase a handful of the dozens of tools and techniques that can help design thinkers solve problems, gain insights or innovate.
A strategy director at Pancentric who use service design to drive digital transformation, and aim to help businesses provide services to improve people’s lives
Murray's background is in quality news journalism, and he made the move to digital in 1998.
Since then he has worked in both the UK and Australia for leading media brands like the BBC, Australian Associated Press, Special Broadcast Service and MSN.
Since leaving the newsroom Murray has delivered projects as a digital and content strategist for Renault, Nissan, Honda, HSBC, Barclaycard, Avis, Budget, Jumeriah, Etihad and Oracle among others.
His interest in service design grew out of the fact that many organizations organisations still don’t think hard enough about their customers and their context when designing communications.
2pm Workshop: Building a DITA pilot project by Magda Caloian
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