Tuesday 29th September, 2015
2:00pm to 5:00pm
High-value content is a critical business asset, but our clients and employing organizations often don't realize the impact content can have on the overall customer experience - in particular, on purchase decisions and revenue, customer loyalty, and customer advocacy (the new business nirvana). And those who do recognize the impact typically have little or no skill and experience as content professionals.
What to do? Join Andrea for an exploration of the content ecosystem (content, experience, culture, process, and technology), and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact. In this workshop you will learn about:
Senior technical staff member and Information Experience Strategist/Architect/Designer at IBM, and former President of STC (Society for Technical Communication)
Andrea has more than 25 years of experience in technical communication, specializing in content information experience strategy, architecture, design, and usability.
She is a speaker and teacher on these topics, as well as technical communication industry trends, strategy, leadership, and professional development.
In her personal time, she teaches about and creates quilt and Zentangle(r) art.
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