Wednesday 30th September, 2015
11:10am to 12:00pm
You have an idea for a content project. What happens next? A content-related business case is an exercise in education more than anything else:
- Self-education: is your idea feasible? Are the benefits as clear as you think?
- Peer education: what change can colleagues expect and how will it affect them?
- Management education: what is the cost of change, versus maintaining the status quo?
This presentation explains why a business case is about more than pie charts and projections, and goes to the heart of the matter — helping decision makers realise the value of content.
Technical author, content strategist, usability nerd, comedy writer, mum and contortionist. Only one of these is a lie. bio from Twitter
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