Wednesday 30th September, 2015
3:30pm to 4:10pm
Mention design thinking and many people will immediately start to dwell on aesthetic considerations, but in reality design thinking is an increasingly popular way to solve problems. At the core of design thinking is a focus on the end user or consumer of a piece of content, and it gives us a powerful toolkit with which we can reframe our approach to content and communications. Although a focus on the end user hardly sounds revolutionary, few businesses manage it well and fewer yet are properly equipped to do so. In this session, Murray will address why so many businesses have failed to put the user first and how they can change that using design thinking.
A strategy director at Pancentric who use service design to drive digital transformation, and aim to help businesses provide services to improve people’s lives
Murray's background is in quality news journalism, and he made the move to digital in 1998.
Since then he has worked in both the UK and Australia for leading media brands like the BBC, Australian Associated Press, Special Broadcast Service and MSN.
Since leaving the newsroom Murray has delivered projects as a digital and content strategist for Renault, Nissan, Honda, HSBC, Barclaycard, Avis, Budget, Jumeriah, Etihad and Oracle among others.
His interest in service design grew out of the fact that many organizations organisations still don’t think hard enough about their customers and their context when designing communications.
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