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Vendor Presentation | Acrolinx - Five Content Controversies

A session at TCUK 2015 | Technical Communication UK

  • Frazer Bain

Thursday 1st October, 2015

10:45am to 11:30am (GMT)

Join Acrolinx's Country Manager UK, Frazer Bain as he discusses five of the biggest, ugliest, and complex challenges facing content professionals today.
This high-engaging session will go deep on the most controversial topics facing every content professional including:

o Does everyone work for marketing now?
o How to expand content marketing to your entire organization?
o Does the customer journey have a finish line?
o Mythbusting and the role of content throughout the sales funnel
o Does tone matter? How to lighten up without losing control

About the speaker

This person is speaking at this event.
Frazer Bain

Acrolinx - Platinum Sponsor of TCUK 2015

Frazer Bain - Acrolinx - joins the panel of vendor presenters at TCUK 2015 at The Beadmore Hotel and Conference Centre, Glasgow, in September.

Frazer Bain presents - “Five Content Controversies”.
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Join Acrolinx’s Country Manager UK, Frazer Bain as he discusses five of the biggest, ugliest, and complex challenges facing content professionals today.
This high-engaging session will go deep on the most controversial topics facing every content professional including:

- Does everyone work for marketing now?

- How to expand content marketing to your entire organization?

- Does the customer journey have a finish line? (Mythbusting and the role of content throughout the sales funnel).

- Does tone matter? (How to lighten up without losing control).

Next session in Auditorium

11:45am Get Out of Your Office: Conducting Effective Site Visits by Rhyne Armstrong

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When

Time 10:45am11:30am GMT

Date Thu 1st October 2015

Short URL

lanyrd.com/sdqpzf

Official session page

shdlr.com/…k/14488

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