Wow, Wow, Wow doesn’t even come close to how we feel and what you can expect from #CreativeCorner this month. Sharing the low-down on emotion and design will be the inspirational Marcus Lyall, the director & designer whose films and design for large-scale live experience’s have been intoxicating audiences since he graduated from Central Saint Martins in the early 90’s.
His creative approach has led him to direct film content for world tours for artists including Metallica, Bon Jovi, U2, and The Rolling Stones.What blows our mind is the experience he brought to ‘The Chemical Brother’s World Tour’ as Co-Show Director. If that’s not enough, he’s revealed the unique playing style of Lionel Messi in the Adidas film 'The New Speed of Light’ and transformed a London square into a lightshow for Deadmau5 and Nokia. But best of all, he’s one of the nicest creatives we know.
What to Expect on the Night
Marcus will be sharing his thoughts and techniques on how to connect emotionally with an audience. Grounded on his principle, 'it’s not what you put into it, it’s what your audience gets out of it'. And bringing the concept 'drama is conflict' to life. Sharing what you need to succeed in the shifting creative landscape.
• Emotion is the part of design you can’t automate.
• Stories are important.
• Once you have a central theme, let it control your path
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