Psychology for Digital Behavior Change - Toronto (2-day + optional 3rd day)

Persuasive design science made easy & practical

15 17 April 2015

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During this 2-day workshop, Brian Cugelman, PhD will teach you how to design human centered technologies that are more persuasive and engaging.

The curriculum is based on science, but presented in a practical format, with visual examples, and hands-on exercises, designed to reinforce your learning and help you build new skills. Moreover, it’s full of practical tips, and tools that you can take back to the office, and apply immediately.

You’ll learn to recognize and apply over 50 principles of persuasive psychology, and start to recognize psychological architectures, recipes that drive popular design patterns such as gamification, feedback loops, landing pages, and more.

This workshop is great for interactive designers (UI/UX), web designers, digital marketers, product managers, and web/mobile developers.

Register early and save 20%. You can save up to 37% if you’re from a non-profit organization or government agency, with a group of 3 or more, or a student.

During 2015, Dr. Cugelman will run workshops in Chicago, Ottawa, Philadelphia, Atlanta, Boston, New York, Washington DC, Toronto, Seattle, Vancouver, Los Angeles and Palo Alto. Don’t miss AlterSpark’s most popular workshop.

1 speaker

University of Toronto, Hart House

Canada Canada / Toronto

7 Hart House Circle, Toronto, Canada, M5S 3H3

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2 known attendees

  • Brian Cugelman, PhD
  • Tavis Lochhead

1 person tracking this event

  • Martin Sieg

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