Psychological Architectures for Digital Behavior Change (1-day Advanced Workshop in Toronto)

Learn Psychological Design Patterns

20 February 2015

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Whereas our foundational workshops focuses on the core principles of persuasive design, this workshop teaches participants how to combine those principles into proven design patters called Psychological Architectures.

What’s a Psychological Architecture? It’s a winning combination of psychological principles that are extremely effective at influencing how people think and behave. You may know them by different names, such as persuasive design patterns, behavior change theories, and best practices.

In this workshop, you will learn several of the most common, Psychological Architectures, and understand how to apply them to websites, social media, mobile apps and wearable technology.

1 speaker

University of Toronto, Hart House

Canada Canada / Toronto

7 Hart House Circle, Toronto, Canada, M5S 3H3

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2 known attendees

  • Brian Cugelman, PhD
  • Tavis Lochhead

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