The Carrot and the Heuristic – the Big Problem with Technology and Big Data

A session at UCD2015 Humanity in Digital Landscapes: Mind, Cognition & Psychology

Saturday 24th October, 2015

2:20pm to 2:40pm (GMT)

I believe that there is a problem with technology and data that we really have to take more time to consider – the fact that both create an abstract context that can lead people to do the most ridiculous things (including killing people – yes it’s that serious). Paying attention to the psychology of the abstract, perception and cultural memes will make our ideas and technologies more effective and efficient and much more appealing to the public and our customers.

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Scott D. McArthur

Inspiring you to change the way you think about change. Reborn-scientist, biz consultant, writer, TEDx speaker, rocker & seeking the answer to #forwhomdoyouwork bio from Twitter

Next session in Maynard Theatre 2

2:50pm Guerrilla IA: Drafting an Information Structure When You Can’t Do a Card Sort by Adam Babajee-Pycroft and Elizabeth Buie

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  • Scott D. McArthur

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Time 2:20pm2:40pm GMT

Date Sat 24th October 2015


Maynard Theatre 2, The Kings Fund

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