Thursday 21st May, 2015
2:00pm to 5:30pm
User Experience can be characterised as about developing products that are easy on the eye, easy to use, and easy to understand. Yet, inherent within this perception is a certain superficiality – UX is a nice to have, not a must have. This session will focus on users and contexts where good UX makes the difference between life & death, where UX improves the speed of response, the accuracy of assessment and the where the outcome results in something more than a ‘like, share or follow’. Join us for this half day Cambridge event which will adopt a dynamic format to share the latest insights on UX that makes a difference and really matters. Speakers include Jeroen Raijmakers of Phillips Design and Juma El-Awaisi of Braci. More to speakers to be announced shortly.
Talks will be heard from;
- Jeroen Raijmakers, Senior Design Director Healthcare, Phillips Design
- Juma El-Awaisi, Product Manager, Braci
Just like a handsome man or a beautiful woman, UX needs to work even harder to demonstrate that it is more than just a pretty face. Stretching the analogy even further, we all know that beauty is more than skin deep. Physical ‘perfection’ is not bestowed, but earned through sweat and long term commitment.
Returning (thankfully) to UX, a beautiful icon is not appreciated unless it is placed within similarly considered information architecture, itself determined by design externalities – the purpose, the platform(s), the sensors and the contexts in which the product or service operates.
The User Experience SIG is championed by Stefano Borini of Nokia Technologies, Giuliano Maciocci, Allan MacLean of Amdeo, Geoff McCormick of Alloy and David Walker of Philips Research Laboratories.
To follow this SIG on Twitter, @CambWireless, please use #CWUX
To register go to http://www.cambridgewireless.co....
This event is FREE to members of Cambridge Wireless. Tickets for non-members are £155 plus VAT. To join Cambridge Wireless as a member and attend future events for free, please visit www.cambridgewireless.co.uk/sign-up
Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 35. If you would like to register for one of these places, please register as a non-member and tick the appropriate age range under Delegate Profile. This will then bring up a box to enter your date of birth. We will then confirm if you have received a place within one week of the event.
This event is kindly hosted by Phillips Research Laboratories
Philips Research Laboratories
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