Working beyond the brief

A session at UX Cambridge 2015

Wednesday 9th September, 2015

9:15am to 10:30am (GMT)

Challenging the brief doesn't always come naturally. After all, your client or boss knows best, right? Taking a brief at face value, without fully understanding the problem, could lead us to solve the wrong problem or approach it from the wrong angle. That's why it's important to push yourself beyond the brief and open up courageous conversations with your client, your colleagues, leaders and users.

But having these conversations can be difficult: it's far easier just to take the original brief and run with it. Looking beyond the brief means not only challenging business assumptions, but also broadening your own perspectives and forgetting your mental models or frame of reference. Ultimately, this is what makes us better designers.

Using real-world examples, this presentation will help you get comfortable with the uncomfortable. It will help you open up those difficult conversations, remove the blinkers and step outside your comfort zone.

About the speakers

This person is speaking at this event.
Anna Kirah

UX Cambridge keynote speaker

Design Anthropologist---advocate of the people centered approach to the design and implementation of products, services and organisational change.

This person is speaking at this event.
Meriel Lenfestey

UX Cambridge keynote speaker

Design thinker, businesswoman, maker, grower and mum

2 attendees

  • anna kirah
  • Meriel Lenfestey

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UX Cambridge 2015

England England, Cambridge

9th11th September 2015

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Time 9:15am10:30am GMT

Date Wed 9th September 2015

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