Thursday 10th September, 2015
1:30pm to 2:15pm
The rise of smartphones and the democratisation of small, affordable sensors in the last decade has fundamentally changed the way we interact with technology. Equipment that only a few years ago required athletes to visit expensive labs and invest extensive time and effort is now available in your pocket, with greater convenience and at a much more affordable price.
We will begin by introducing you to the concept of heart rate variability (HRV), what it is, why it's useful, and how athletes from many different backgrounds use ithlete's tools to plan and manage their training schedules to achieve their potential.
What is HRV?
we'll look at the science behind the technology, its use in sport and how ithlete was built
a short demonstration of the smartphone application, dashboard and the custom finger-sensor to show:
Building an effective UX strategy in a startup
we'll show how the team developed ithlete to guide users through their first few uses, helping them reach their 'lightbulb moment', where the application feels like it can predict the future
exploring the importance of data visualisation and how the layering of complex data can aid user engagement
discussing the use of personal sensors with mobile apps and the challenges the team had to overcome to appeal to new users
Working with users and experts to optimise the experience
how expert user feedback has led to ongoing product development and new service lines
tackling the age-old UX problem of making sure the dedicated core users still felt like they were being serviced, while the user base grew and demanded new features
This session will be of value to you if you're interested in:
cost-effective approaches a technology startup can use to ensure they are developing a user-centred application that meets real user needs
tools, systems and design approaches that encourage habitual use
data visualisation, data validity and the layering of complex data
how to maintain a positive user experience when integrating with sensor technology
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