Would you invest in UX for a handful of users?

A session at UX Cambridge 2015

Friday 11th September, 2015

10:45am to 11:30am (GMT)

It's widely expected nowadays that the UX of your product will have a massive impact on its adoption and success. We're all about delighting customers - particularly when you have thousands of them.

But if a feature is used by a handful of people, it is hard to justify the cost required to make their experience better. And nearly impossible if the user base is made of experts who 'know what they're doing anyway'.

Is this right? Business users are also people and they've often used web sites and smartphone apps that are far better than their enterprise software.

I will give examples where focusing on design, even for a small number of users, has made a big difference to them and the businesses they work for.

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marine barbaroux

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  • marine barbaroux

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UX Cambridge 2015

England England, Cambridge

9th11th September 2015

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Time 10:45am11:30am GMT

Date Fri 11th September 2015

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