Design strategy identifies new interventions for treating disease

A session at UX Cambridge 2015

Friday 11th September, 2015

2:00pm to 2:45pm (GMT)

UX is considered a design discipline and the skills we acquire as UX practitioners can be applied to strategic problems. The Danish Design Centre developed the design ladder, where steps 3 and 4 represent the strongest case for intervention, and opportunities for value creation, "Design as Process" and “Design as Strategy”. Whilst the design process is well understood, there are few case studies of the use of strategic design.

In this talk, Dr Rachel Jones will present a case study of a project called Pathways for Innovation which aimed to take a chosen patient pathway, reference emerging and novel technologies, in order to understand the impact of those technologies on the pathway in terms of their health outcome. Applying the approach to osteoarthritis, the team identified key opportunities where new interventions would radically change the pathways and bring huge cost savings to the NHS.

Rachel will present the approach taken, what they learned by using design in this way and how they would use it differently next time.

About the speaker

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Rachel Jones

Digital Strategist. Founder of Instrata. Creator of @healthincities. Previously Digital Catapult, Sapient, Xerox EuroPARC bio from Twitter

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  • Rachel Jones

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UX Cambridge 2015

England England, Cambridge

9th11th September 2015

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Time 2:00pm2:45pm GMT

Date Fri 11th September 2015

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