Content Strategy! It’s hot, it’s hip, and all the cool kids are talking about it! In the real world, though, integrating a new service into your web shop’s offerings can be a tough slog. In this session, Lullabot’s Digital Strategist Jeff Eaton explains how the company:
Integrated strategy work into its development projects
Improved its deliverables to bridge the designer-developer gap
Used a new service to increase the value of work it was already doing
Avoided over-promising as its team explored new techniques
…And continues to evolve its strategy practice
Autodidactic teacher, content strategy ingenue, software architecture ne'er-do-well, and generally opinionated snark. I'm a @lullabot, and I like gummi.
Sign in to add slides, notes or videos to this session