Content Strategy — Getting It Started!

A session at UX Camp Chicago

Content Strategy! It’s hot, it’s hip, and all the cool kids are talking about it! In the real world, though, integrating a new service into your web shop’s offerings can be a tough slog. In this session, Lullabot’s Digital Strategist Jeff Eaton explains how the company:

Integrated strategy work into its development projects
Improved its deliverables to bridge the designer-developer gap
Used a new service to increase the value of work it was already doing
Avoided over-promising as its team explored new techniques
…And continues to evolve its strategy practice

About the speaker

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Jeff Eaton

Autodidactic teacher, content strategy ingenue, software architecture ne'er-do-well, and generally opinionated snark. I'm a @lullabot, and I like gummi.

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Date Sat 6th June 2015

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