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Content Strategy — Getting It Started!

A session at UX Camp Chicago

Content Strategy! It’s hot, it’s hip, and all the cool kids are talking about it! In the real world, though, integrating a new service into your web shop’s offerings can be a tough slog. In this session, Lullabot’s Digital Strategist Jeff Eaton explains how the company:

Integrated strategy work into its development projects
Improved its deliverables to bridge the designer-developer gap
Used a new service to increase the value of work it was already doing
Avoided over-promising as its team explored new techniques
…And continues to evolve its strategy practice

About the speaker

This person is speaking at this event.
Jeff Eaton

Autodidactic teacher, content strategy ingenue, software architecture ne'er-do-well, and generally opinionated snark. I'm a @lullabot, and I like gummi.

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When

Date Sat 6th June 2015

Short URL

lanyrd.com/sdphmm

Official event site

chicagocamps.org/…mp/

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