Friday 4th December, 2015
11:15am to 12:00pm
Confidence Communication as Cultural Prerequisite for Successful Digital Transformation within Companies
• Which cultural elements are success factors for social/mobile collaboration?
General introduction, presentation of broad own empirical results & development
of applicable analytical model
• What does this mean for my own corporation/company/clients?
Structured workshop-based application of the first part to the situation of
the organization of each individual participant
• What can we learn from each other about “Winning our Colleagues”?
Summing up of workshop results for individual situations as well as for
general advice on successful mobile collaboration
Head of Communication Management Competence Center Macromedia University
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