Design Decisions Through the Lens of Performance

A session at Web Design Day 2015

Friday 12th June, 2015

3:30pm to 4:15pm (EST)

It's time to kick all of the elephants out of the room.

We design sites for a myriad of devices with varying connection speeds. More and more, we’re discovering the importance of fast page speed. Even 100 millisecond delays in load times negatively impact user experience and conversions. The problem is, making a site fast and lightweight is often at odds with other design goals—like creating visually immersive experiences or meeting all of an organization’s rich-media ad requirements. While a stripped ­down site with no images, set entirely in Arial, is certainly going to be light, it’s not going to accomplish all of our client’s business goals. In this talk, we'll discuss how we can make smarter design decisions, from the beginning of a project, to ensure that our sites perform well. Some topics Yesenia will discuss are optimizing typography, UI, and images and how to get clients on board.

About the speaker

This person is speaking at this event.
Yesenia Perez-Cruz

Design Director @VoxProduct

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Time 3:30pm4:15pm EST

Date Fri 12th June 2015

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