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In the last few months at Comic Relief we’ve integrated our teams so that designers, writers, and developers work together to reach a shared goal. During this transition we’ve learned how to integrate content design into the product development process. This allows us to decide upfront what the purpose of a piece of work is, which makes the rest of our decisions easier.
We now treat content design as an integral element of the product development process instead of a “content stage” that happens at the end. We work together to develop the goal, user journey, design, and content.
We’ve discovered that working in this integrated way saves time by:
In this discussion you’ll learn how to:
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