An Introduction to the AAARRRP Developer Relations Strategy Framework and How You Can Use It

A session at API Strategy and Practice Conference 2016

Friday 4th November, 2016

11:15am to 12:45pm (EST)

Many companies are considering building a developer relations programme. But deciding how you go about building that programme can be difficult. What are the goals of the programme, how do they align with the company goals, what activities should the new Developer Relations team undertake, how do those activities help other departments within the company and how should the success of the team be measured? In this talk I''ll introduce the AAARRRP Developer Relations Strategy Framework and talk through a practical example of how it''s been applied when building a DevRel strategy at Nexmo. More details on the AAARRRP framework can be found here.

About the speaker

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Phil Leggetter

Head of Developer Evangelism at @Nexmo. Author, blogger, speaker, Realtime Web Technology consultant. Co-author of @RealtimeWebApps. @BladeRunnerJS advocate.

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Time 11:15am12:45pm EST

Date Fri 4th November 2016

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Books by speaker

  • Realtime Web Apps: With HTML5 WebSocket, PHP, and jQuery
  • HTML5 Hacks

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