A session at 2nd Annual Big Data & Analytics Summit Canada

  • Gayle Ramsay

Wednesday 17th February, 2016

12:00pm to 12:30pm (EST)

Using Big Data to Maximize Connections With Customers in Real Time

Financial institutions are beginning to leverage big data to cater to a diverse and demanding consumer base in an effort to maintain their competitive advantage. But many lack the mature capabilities needed to support customer-centred initiatives. Develop the technical and strategic tools needed to respond quickly to customers and markets. Source insights on:

-Delivering a consistent personalized experience
-Improving customer interaction and building trust
-Driving profitable growth

Enable true customer-centricity by analyzing and making data actionable in real-time.

About the speaker

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Gayle Ramsay

VP, Customer Analytics, Marketing & Strategy, BMO Financial Group

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Time 12:00pm12:30pm EST

Date Wed 17th February 2016

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