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TECHNICAL: CASE STUDY- KOBO

A session at 2nd Annual Big Data & Analytics Summit Canada

  • Inmar Givoni

Wednesday 17th February, 2016

2:00pm to 2:30pm (EST)

Using Big Data Intelligence to Optimize Product Design

Kobo uses a data-driven approach to generate intelligence for its eReading business. Using machine learning tools, Kobo gleans insights into how people read and uses them to create user-friendly products. Ground your product development on actionable data. Draw new insights on:

-Conducting behavioural analysis on your target audience
-Aligning your product design with users’ mental processes and dispositions
-Employing new machine learning and technological tools for data mining

Leverage big data to extract meaningful information about your consumers’ inclinations.

About the speaker

This person is speaking at this event.
Inmar Givoni

VP Big Data, Kobo

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When

Time 2:00pm2:30pm EST

Date Wed 17th February 2016

Short URL

lanyrd.com/sdxtpp

Official event site

www.BigDataSummitCanada.com

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