A session at 2nd Annual Big Data & Analytics Summit Canada

  • Inmar Givoni

Wednesday 17th February, 2016

2:00pm to 2:30pm (EST)

Using Big Data Intelligence to Optimize Product Design

Kobo uses a data-driven approach to generate intelligence for its eReading business. Using machine learning tools, Kobo gleans insights into how people read and uses them to create user-friendly products. Ground your product development on actionable data. Draw new insights on:

-Conducting behavioural analysis on your target audience
-Aligning your product design with users’ mental processes and dispositions
-Employing new machine learning and technological tools for data mining

Leverage big data to extract meaningful information about your consumers’ inclinations.

About the speaker

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Inmar Givoni

VP Big Data, Kobo

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Time 2:00pm2:30pm EST

Date Wed 17th February 2016

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