A session at 2nd Annual Big Data & Analytics Summit Canada

  • Kevin Hisko

Wednesday 17th February, 2016

2:00pm to 2:30pm (EST)

Using Customer Data and Insights to Effectively Market to Millennial Shoppers

SPC Card, Canada’s most popular student loyalty program, uses data to create targeted marketing content. Better understand your audience and drive customer engagement. Leverage millennials’ online behaviour to impact their actions in offline retail settings. Develop guidance on:

-Revolutionizing the in-store experience from a student perspective
-Using mobile technology (freakin beacons) to drive customer personalization
-Integrating student perceptions of personal data collection into your marketing strategy

Leverage data to influence your target demographic.

About the speaker

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Kevin Hisko

VP, Digital Innovation, SPC Card

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Time 2:00pm2:30pm EST

Date Wed 17th February 2016

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