SOCIAL MEDIA ANALYTICS Extracting Market Insights from Social Networking Platforms

A session at 2nd Annual Big Data & Analytics Summit Canada

Wednesday 17th February, 2016

3:30pm to 4:00pm (EST)

With over 2 billion people on social media, massive amounts of data are becoming available for analysis. Platforms like Twitter present new ways of collecting intelligence about Canadians online. Recognize the potential of this data from a sales and marketing perspective. Devise tools to:

-Mining user-generated content to assess behaviour trends
-Structuring diverse types of data
-Evaluating and improving your potential to reach your target market

Generate valuable market intelligence from social media analytics.

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Time 3:30pm4:00pm EST

Date Wed 17th February 2016

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