Wednesday 17th February, 2016
3:30pm to 4:00pm
With over 2 billion people on social media, massive amounts of data are becoming available for analysis. Platforms like Twitter present new ways of collecting intelligence about Canadians online. Recognize the potential of this data from a sales and marketing perspective. Devise tools to:
-Mining user-generated content to assess behaviour trends
-Structuring diverse types of data
-Evaluating and improving your potential to reach your target market
Generate valuable market intelligence from social media analytics.
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