A session at 2nd Annual Big Data & Analytics Summit Canada

  • Michel Girard

Thursday 18th February, 2016

11:30am to 12:00pm (EST)

Leveraging a 360° View of Your Customer to Sustain Long-term Engagement

Capturing the level of engagement and value of a customer has always been a topic of discussion amongst marketers and data scientists. NBC proposed to address this sempiternal question by creating an engagement metric called “My Bank Index.” Quantify and monitor client sentiment in order to strengthen the client relationship. Combine:

-Client intelligence
-Your big data platform
-Solid business acumen and communication

…to develop an evidence-based measure of customer engagement.

About the speaker

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Michel Girard

Senior Director, Client Intelligence and Modelling, National Bank of Canada

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Time 11:30am12:00pm EST

Date Thu 18th February 2016

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