A session at 2nd Annual Big Data & Analytics Summit Canada

  • Abubakar Khan

Thursday 18th February, 2016

1:45pm to 2:15pm (EST)

Assessing Legal Challenges Surrounding Data-driven Advertising in a Canadian Context

In April 2015, the Privacy Commissioner of Canada found that a telecommunication company’s targeted advertising program violated federal privacy law. This ruling underlined regulatory limitations on uses of client information by private sector organizations. Minimize future litigation by obtaining explicit client consent at the point of origin where the information is collected. Remain compliant by:

-Determining whether express consent is required by viewing the data in its context
-Establishing the source of your data and securing consent before aggregating it
-Ensuring that consent was obtained by any third party providing data

Embed privacy protection at the core of your data-driven business.

About the speaker

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Abubakar Khan

Director (PIPEDA), Toronto Office, Office of Privacy Commissioner of Canada

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Time 1:45pm2:15pm EST

Date Thu 18th February 2016

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