CLIENT LOYALTY: Winning the Loyalty War in the Age of Big Data

A session at 2nd Annual Big Data & Analytics Summit Canada

  • Tarun Dhot

Thursday 18th February, 2016

4:00pm to 4:45pm (EST)

Why focus on loyalty when a swipe is all it takes for a client to defect? Can we even measure loyalty? Fair questions. But loyalty matters, even more today. Astute strategies can enable organizations to translate loyalty into profits. Learn to quantify loyalty and leverage the deluge of data available in the Big Data age. This session will cover:

-Techniques that enable fast analytics using big data, for the analytically inclined
-How effective use of data can help monetize loyalty, for the strategically inclined
-The need for a conceptual shift, the secret sauce no longer being data, but how we utilize it

Heighten your influence over client sentiment through strategic use of data.

About the speaker

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Tarun Dhot

Director, Advanced Analytics, CIBC

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Time 4:00pm4:45pm EST

Date Thu 18th February 2016

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