Thursday 31st March, 2016
3:30pm to 4:00pm
When your brand is known for having a very human voice — like, say, talking to a real, consistently toned voice — how do you keep that consistent as you grow a team (and grow it fast)? How do you make sure everything said in the voice sounds convincingly like The Voice, while allowing people to bring their talents and strength to the work — and not just sounding like a hollow impersonation? How do you create a voice that people can share?
Editorial Director, Slack
Anna Pickard has spent a long time pretending to be other people. After training as an actor, and then segueing into dramaturgy when she realised she was too shy to act, she went from a small blog into a series of frankly ridiculous career moves: candle making, script editing, TV criticism, advertising, and the games industry. For Glitch, a beloved but now-shuttered MMO, she gave voice to strange butterflies and surfer pigs; for Wieden+Kennedy she brought life to criminal cat masterminds and omniscient butter gods; for educational games studios, she turned mathematical concepts into friendly faces.
Now, as the Editorial Director at Slack, she's pretending to be a competent grown-up professional. One in charge of bringing a human approach to business, and maintaining the energy, entertainment, values and voice of the fastest growing piece of business software ever.
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