Thursday 31st March, 2016
10:30am to 11:00am
As builders and makers in tech, we strive to create useful, empowering products for our users. A style guide is no different. Done well, it’s a product that all of its users – e.g. developers, designers, customers, partners, and more – find useful and empowering to use. Where should a team start? It begins with understanding your users and the different things they need from style guides. Whether your team is small or large, we’ll share practical research methods for gathering and translating these different needs into building useful and empowering style guides.
Sr. Product Design Manager, AppDirect
Isaak Hayes is a product designer, artist, and design educator/mentor. He is most happy when he's able to use his passion and talent to help people be more engaged and successful. He has worked at large enterprise companies, small startups, small town design agencies, and most places in between. He works as a manager on the Product Design team at AppDirect, a fast-growing cloud services platform. He’s strongly committed to strengths-based leadership, design as a form of community outreach, and creating a strong design team culture.
Design Researcher, AppDirect
Donna Chan is a designer researcher, comic artist, and actor. She blends design thinking and quantitative analysis to uncover user needs and translate them into actionable, impactful opportunities. She cares deeply about getting people’s stories heard and increasing diversity in the workplace. She currently works at AppDirect, a cloud services company named one of Business Insider’s 2015 top 10 startups. In past lives, she was a bioengineer, social policy analyst, and New Yorker.
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