Friday 30th September, 2016
3:00pm to 3:45pm
A/B tests have been around for a while and you’ve probably heard or read a lot about it. Take the next step and dive into performing your own A/B tests and guiding your decisions with data. In this presentation, we’ll look at the best practices in A/B testing for e-commerce, common pitfalls and why testing can take your skills and your professional value to the next level. You’ll leave with the knowledge and the key to get clients and stakeholders to understand the value of validating decisions against business goals.
Michel is known to eat hamburger menus for breakfast and dreams in QR codes. He works as a UX Designer for Booking.com
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