Friday 11th November, 2016
2:15pm to 2:45pm
Design led companies perform better and the best design is informed by insight from research. That research isn't always easy.
Some subjects just make people squirm. Some things are just difficult to talk about. They're deeply personal. They're emotionally charged. These are taboo topics but they often touch many other things that we're working on.
To get to the good stuff in your research and design, you've got to get real. That means exploring topics that touch all of us as humans. If you want to get the insights your company, project and team needs to create something great, you'd better get comfortable being uncomfortable. With examples from sex, death and money, we'll explore how touchy topics can come up in research, even in seemingly unrelated areas.
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