Pricing Page Optimization

A session at Crunch Conference 2016

Pricing page belongs to one of the most important funnels on your site that should be closely monitored and optimized. Learn what you need to know about the user behavior on the pricing page to know where to focus your AB testing resources.

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Elena Verna

VP of Growth and Analytics at SurveyMonkey

Elena Verna is the VP of Growth and Analytics at SurveyMonkey. She leads both the Analytics and Growth teams where she focuses on understanding user behavior and driving monetization through funnel optimizations and user targeting.

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