In this hands-on workshop, Ben Yoskovitz will take participants through a process of first identifying what makes a good metric, and then how good metrics, their measurement and use can be applied to different types of businesses. Participants will learn the basic principles of Lean Analytics, including the Lean Analytics Stages, Lean Analytics Cycle and more. Participants will be actively involved in mapping business models, discussing what metrics matter, and how data helps drive business success.
Founding Partner, Highline BETA
Benjamin Yoskovitz is an entrepreneur, investor and author. He recently launched Highline BETA, a startup co-creation company. Previously he was VP Product at VarageSale and GoInstant (acq. $CRM). He’s made 15+ angel investments, and founded an accelerator, Year One Labs. Ben is the co-author of Lean Analytics (published by O’Reilly), a book that combines Lean Startups and analytics to help startups and large companies build better businesses and products faster. He’s an active blogger at http://instigatorblog.com. You can also find Ben on Twitter @byosko.
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