Adaptive Content, Context, and Controversy

A session at DevLearn 2016

Friday 18th November, 2016

11:15am to 12:30pm (PST)

In 2016, “adaptive content” has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic! In this closing keynote, Karen McGrane shares her perspective (and reservations) about how adaptive content is being used today. She’ll discuss how adaptive content supports targeting content to device type, and why that’s rarely necessary. She’ll also describe creative ways that adaptive content can support tailoring content according to context, and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.

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Karen McGrane

Adaptive Content, Context, and Controversy

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Time 11:15am12:30pm PST

Date Fri 18th November 2016

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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