Marketing is not working well enough to serve the needs of the industry or the changing expectations of the patient. It is time to analyse what we are doing well, and where we need to invest effort and embrace genuine customer engagement. It’s time to embrace innovative technologies, improve standard practice and roll out more valuable technologies when justified and create truly integrated, inspiring multi-channel engagement campaigns.
Learn how to do this at Digipharm 2016. This year we have streamlined the agenda, to refocus on digital expertise and its role within the wider multi-channel marketing campaign. Get inspired, and learn tangible lessons you can take back and implement in your organisation with insight from the pioneers driving industry digital and marketing transformation.
Here’s some top highlights from our agenda:
Embracing innovation and change in multi-channel marketing strategy
Embedding digital as your DNA
Exploring how the roll out of tablets to patients improves adherence and engagement levels
Working with patient organisations to improve engagement
Out of industry perspective: How should digital be used to drive brand awareness and customer engagement?
Data driven customer analytics and engagement strategies
Patient engagement strategies: understanding the habits, needs and expectations of empowered patients
Change management and digital implementation
This year’s event is more valuable than ever, and has been developed from what the industry said they needed to hear. It has more interactive sessions, more discussion and debate, more real examples of case studies and more networking. What more do you want? This is the only digital and multi-channel marketing event you need to be at the forefront of industry transformation and part of the discussion.
Standard Package: GBP 1095
Academic Package: GBP 450
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