Friday 23rd September, 2016
10:20am to 11:00am
What is good design? Is it about what looks and feels good, or is it about making your customers happy? In this talk, Michel explores the hypothesis that numbers, not creativity, hold the answer. He'll explore the best practices in A/B testing, common pitfalls and how testing can take your design skills and professional value to the next level. You'll challenge the trends and learn to not just follow the crowds. You’ll leave with the knowledge and the key to get clients and stakeholders to understand the value of validating designs against business goals.
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