The science of Good Design

A session at Generate London 2016

Friday 23rd September, 2016

10:20am to 11:00am (GMT)

What is good design? Is it about what looks and feels good, or is it about making your customers happy? In this talk, Michel explores the hypothesis that numbers, not creativity, hold the answer. He'll explore the best practices in A/B testing, common pitfalls and how testing can take your design skills and professional value to the next level. You'll challenge the trends and learn to not just follow the crowds. You’ll leave with the knowledge and the key to get clients and stakeholders to understand the value of validating designs against business goals.

About the speaker

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Michel Ferreira

Senior Designer, Front-end Developer, Speaker and Brand Consultant

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Generate London 2016

England England, London

21st23rd September 2016

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Time 10:20am11:00am GMT

Date Fri 23rd September 2016

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