Google Adwords are a great way to increase the visibility of your website in Google - and drive targeted traffic and customers to it. The Adwords market is becoming increasingly competitive and you need to create an effective strategy - otherwise you will be spending your money and not getting enough return.
This jargon free Adwords course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Adwords. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.
** We have multiple dates available for this training and can be selected from the eventbrite registration below.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
How Adwords Pay per Click (PPC) works
Understanding Quality Score, how improving quality can lower your PPC and; ROI
Setting appropriate objectives and goals for your Adwords Campaigns
Set Key Performance Indicators will measure performance
How to Identify the profitable keyword phrases
Tools available to for your research
How to increase click-through rates (CTRs) and lower costs
How to take advantage of Long Tail Keywords
How relevant landing pages can boost conversion rates
Exploring bid strategy and; selecting the right bidding strategy for your campaign
How to integrate your PPC activity in with Google Analytics or other analytics solutions
[ We are giving away FREE vouchers redeemable for all our attendees with New Adwords Accounts. ]
Early Bird Ticket: GBP 150.00
Regular Ticket: GBP 195.00
Category: Conferences | Business and Economics
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