Wednesday 18th May, 2016
1:30pm to 2:30pm
A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making. For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty. In addition to teaching at Harvard, Little is a distinguished scholar at Cambridge University, a senior fellow at Wharton, and a distinguished research professor emeritus at Carleton University in Ottawa as well as the kickoff keynote at ISC 2016.
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