Change is everywhere. How consumers interact with brands has transformed dramatically before our eyes and continues to do so.
New technologies are evolving the shopping experience. Aging Boomers are moving in with their children while Millennials linger at home. Dual-income families are more commonplace than ever. And, in just three decades, the number of women in the workforce has risen by 20 percent, shifting their traditional purchasing roles in the marketplce.
In market research, we've seen change, too. Our jobs are more demanding and time-consuming as managers often require faster service and round-the-clock attention.
What does all this mean for us? It means that we are both researchers and shoppers and that we bring a unique perspective to the table.
In this talk, Rebecca will tap into her passion for intelligent shopper insights that can ignite change and drive discussion on how to thrive as a researcher in our ever-changing landscape.
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