Thursday 23rd June, 2016
10:00am to 10:30am
In March 2015 the Competition and Market Authority (CMA) published guidance to help universities to understand and apply consumer protection laws in dealing with undergraduate students. The advice looked at three areas: Information provision; terms and conditions and complaint handling processes and practices. With regard to information the CMA state that HE providers need to supply the right information at the right time. It should be accurate, up-to-date, compliment KIS data sets and is a legal requirement. Recent research commissioned by the QAA to look at guidance produced to support information delivery found that Universities that offer potential students a wide range of comprehensive information achieve a higher satisfaction score in the National Student Survey (NSS). As we move further down the road of ‘students as consumers’ and ‘HE providers as businesses’ having the right information on your university website is not only a legal necessity but is also of paramount importance in recruitment and insurance of student satisfaction. So why are so many universities still getting it wrong?
Digital information manager who deals with education data and works on education projects
Sign in to add slides, notes or videos to this session