Opening Keynote: Wicked Ambiguity and User Experience

A session at Now What? Conference 2016

Thursday 14th April, 2016

9:00am to 9:50am (CST)

How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.

But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.

Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.

About the speaker

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Jonathon Colman

Product UX + content strategy at Facebook

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When

Time 9:00am9:50am CST

Date Thu 14th April 2016

Short URL

lanyrd.com/sfbdqt

Official event site

www.nowwhatconference.com

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