51 Melcher Street
Boston , MA 02210
ProductCamp attendees are invited to General Assembly in Boston for a beer and wine reception.
Stop by after work to connect with fellow ProductCamp attendees, explore General Assembly's unique learning space and educational offerings, and network with the Boston Product Management community.
Complimentary drinks and snacks will be served.
Please sign up in advance to attend:
After you sign in in the Lobby, take the elevator to the first floor to register, get your name badge, enjoy a light breakfast and meet other ProductCamp attendees and sponsors.
Note: registration will remain open through the morning.
Note: the opening session takes place on the 10/11th floor (enter on 11) so you'll want to start heading up there between 8 am and 8:20 am to avoid the the rush.
Join us for the opening session of ProductCamp Boston 2016!
Learn what's in store for the day, and meet other attendees.
We've made many changes this year so you'll want to attend the opening to see what's new. And if you've never attended ProductCamp Boston before, you'll learn what ProductCamp is, how it's different from other conferences, and more. We'll also introduce you to the sponsors who made the event possible.
So sit down, relax and join us on the 10th/11th floors. Enter from the 11th floor and take the stairs down to the 10th.
by John O'Brien
John will share a list of 7 common areas to explore when trying to generate new features.
by John Mansour
Agile has forced product management to focus more on the WHO, WHAT & WHY so design and development teams can focus on the HOW. Join the discussion and learn how Agile development is forcing product management to be more strategic.
by Kelly Bowker
Get exposed to the 5 tenants of Design Thinking. We will spend most of the time on techniques for the ideation and prototyping phases.
by Arun Jain
For startups, marketing decisions made at the time of product/company conceptualization are critical for success. Leading with some real life examples, this session intends to discuss some prevailing myths and how they could be counterproductive to long-term success.
by Heather McCloskey
"Alternative title: Marketing Lessons for Product Managers
I'll discuss the benefits of building your personal brand and provide several tactics for effectively marketing yourself (both online and off) and building credibility & authority in the product management field. "
by Jeffrey Vocell
"Successful product launches help propel and accelerate your business. In this session, learn about how HubSpot launches products, and how the success of those launches is measured. In this session you'll learn:
by Ed Boudrot
At the end of the day, our goal is creating products (digital or physical) that people love. This presentation covers three main topics: 1) How to develop empathy and needs understanding. 2) Balancing the art and science of design thinking. 3) Creating a team of teams.
by Jonathan Kim
I joined Boston-based Performable (acq. 2011 by HubSpot) as my first job right out of college. I'll share what helped me land that job, what I look for in new hires as a founder at Appcues, and facilitate advice from startup veterans in the audience to help folks looking to break into their first startup role.
by Joseph Raynus
This session will introduce a practical framework for developing Executive Briefings and Presentations on the contents of your Business Case using Strategic Business Case Canvas that provides structure and visual guidance for creating powerful presentations.
by Saeed Khan
Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
by Michelle Carneiro
Best practices tell us that we must have different resources in Product Management focusing either in marketing or in development in order to succeed in both. That sounds great but companies don’t always have enough budget. So, many companies don’t have the luxury to employ specialized resources as recommended. With resource limitations, you might have to balance and do it all! How? In this session you will hear a personal experience on how to make it work, and how to set priorities.
Product marketing is the process of promoting and selling a product to an audience. When compared to product management, product marketing deals with more outbound marketing or customer-facing tasks. If you are considering a career in product marketing, this session will give you a good idea of what you're getting yourself into and how you can be a success in your role.
by Geordie Kaytes
Value mapping is a technique for visualizing connections and incentives throughout a market, and understanding how your product or company fits in. It can be a great tool for identifying customer pain points and motivations, and can even help to communicate to investors how your value proposition fits into the overall structure of your industry.
In this session, I'll discuss how we use value mapping in our product strategy process at Fresh Tilled Soil, and provide a live example for a participant's industry and product.
by Beatriz Santin, Neil Baron and Jeremy Skaling
A successful team like the New England Patriots proves the importance of getting everyone on the same page. In football, when a play is called, everyone immediately knows their role and how they contribute to the team’s success. The concept of a play can also apply to products. Using a variety of real world examples, we will show how selecting and executing winning product plays can transform an organization. Attendees will leave with a framework for applying this concept within their organization.
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders understand the difference between management and leadership. Both are needed to deliver outstanding products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when there's no formal educational path?
We will share nine insights to help you become an exceptional product leader.
"Agile product owners feel the need to be in all places, all the time, with all people. To succeed, they need to be inventive yet intensely focused; collaborative but decisive; and far-sighted but detail oriented. The best product owners are strategic—envisioning the product, communicating upstream with business executives, researching the market, and continually planning for delivery of high-value product options. Yet at the same time, they are also tactical—communicating downstream with the delivery team, running product demos, and discussing technical considerations. Talk about a role that requires excellent balance and effective collaboration!
We’ll explore the strategic and tactical work of agile product ownership. Then, we’ll use fast-paced game to determine the level of delegation that is appropriate for product ownership work. You’ll leave with new perspectives on ways you might lighten your load and strengthen your support system so that you can make space for the right things amidst the clutter of everything."
by Bill Allen
In this session we'll focus on a simple framework for evaluating customer expectations, explore how product features can delight or disappoint, and offer a mechanism to optimize feature sets.
by Adam Hasler
Injecting design thinking throughout the product development process has not only affected the final product that people use (which has hopefully come about as a result of close contact with potential users), but every touch point with individuals outside of the organization: marketing, sales, customer support, etc. This will describe how a few startups in Boston have created a holistic experience (not just user experience) for anyone interacting with their brand (utilizing design thinking throughout the process), and the ramifications for the future role of designers and product development professionals in startup businesses.
by Lisa Singer
Many product managers — especially those coming from a technical background — are very tactical and short-term focused. Product management leaders often want to push their teams to “be more strategic,” but struggle to articulate exactly what “being more strategic” really means and train on the right strategic behaviors. This session will review what it means to “be more strategic” and provide specific guidance for product managers — and those who manage them — on how to demonstrate and improve these behaviors.
Going beyond the basics of a design sprint, one of the most common questions is: how do we do more of these in our organization? Drawing on 3 years running design sprints at Contact Contact, and working with a variety of clients large and small, we'll have a discussion on the good and bad of incorporating this product approach in your organization.
by John O'Brien
Tips and tricks for training and managing product managers
by Tom Mignosa and Mike Byerly
In this session led by two experienced product managers from Constant Contact, a leading SaaS company, you will learn about how a Product Manager operates when they have a SaaS-based product. We will compare product management for a SaaS product with that of packaged or on premise software. The opportunities and challenges presented by SaaS products will be explored. The use of web analytics software to understand customer usage will also be discussed using real-world examples.
by Lauren Zack
Getting to market first can often be the difference between success and failure. But getting there too early can also be disastrous. If quality is judged to be poor, the brand suffers and reputation might not be recoverable. If adoption is low, the innovative technology itself might seem irrelevant, obscuring its value rather than exploiting it. So the challenge for technology leaders racing to market is this: How good is good enough?
by Joseph Raynus
This presentation introduces a practical framework for developing implementation strategies and planning programs as a two-way process that ensures alignment with business strategy and goals as guiding objectives for solution/program planning and execution to achieve expected outcomes. Participants will explore a step-by-step approach to designing programs using Strategic Program Design Canvas that provides structure and visual guidance for creating a strong, strategic foundation
by Martin Bakal
I personally like to use mindmaps for a variety of reasons and would love to discuss how people use them.
by Jason Moens
I would like to lead a discussion about what routine events companies use to foster communication and alignment. Many companies use regular all company meetings, daily standups, and other rituals to share information, make decisions, align or just to know teammates better. Some of the rituals that were critical for a 10 person company maybe be useless when you have 1000 people. As you evolve, how do you know if people are aligned and working on the right things or just "keeping busy?"
9th April 2016