Customer Journey Mapping Workshop: Create, & Learn How To Create, Customer Journeys

A session at ProductCamp Dublin 2016

Prospects and customers "touch" your organization in many ways. Product management needs a 'full view' of how the impact of these touchpoints. And organizational gaps tend to get filled by product management.

(Sales: "Will you get on this call with me? They have some technical questions." = product-manager-aka-sales-engineer. Customer Support: "They are super unhappy. Please help me and get on a call with them. They're a big customer." = product-manager-aka-senior-tech-support)

Customer journey mapping builds consensus around gaps in the products, and gaps in the organization.

In this session:
be inspired to build a interdepartmental customer journey map for your organization.
together we'll build a customer journey map so you know how to do this yourself.
get ideas from your peers, and contribute your own on customer journey touchpoints.

About the speaker

This person is speaking at this event.
Jane E Morgan @JEM 9

Tech marketer with 20+ years experience from Berlin to Bangalore, Boston to Bilund. Marketing Strategy & Market Research.

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Date Thu 16th June 2016

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