How 'good' a fit to what your target end-users really is your product? Are you doing the right THING or perhaps simply doing what you do right?
Being able to unravel the end-user environment and determine where value can be created by a product offering is not easy. It's much more than simply a set of features and change requests. You need to be able to listen for what users tell you what they want or what's a problem and be able to distinguish the cause of a user problem and what's merely a symptom of something else that needs to be 'fixed'. Are you solving for problems or maybe just symptoms of problems? Are you solving for what users really need or just what they think they need?
Barry Magee is Data Transformation Leader for IBM Digital Europe and works productizing analytics and data-driven initiatives in the sales environment across technical, stakeholder and end-user adoption. He leads work to drive client engagement through data-driven means and identifying and overcoming organisational issues versus product issues. The focus is always on actual quantifiable end-user engagement and adoption as well as gatekeeper or stakeholder 'qualitative' buy-in.
He will share lessons learnt and best practices developed in trying to make sure your product is really relevant and make it a 'NEED to have' and not just a 'NICE to have' for your target audience.
leading data and analytics strategy, transformation and execution for Digital Sales bio from LinkedIn
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