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AUFTRAGSKLÄRUNG: THE SECRET OF STRATEGIC ALIGNMENT AT XING.COM

A session at Productized Conference 2016

Thursday 20th October, 2016

9:00am to 1:00pm (LMT)

Hands-on Workshop on Auftragsklärung. Sometimes, a German word captures the essence of what you want to express better than any English word. Auftragsklärung is one of those. The best translation we came up with at XING is ACE: Assignment Clarification Exercise.

In autumn 2014, XING started to experiment with a new alignment format for larger new product initiatives. Thanks to Christian Becker, we got to know the work from Stephen Bungay, in particular, his strategic brief. It is explained in his book ’The Art of Action’. We have since then incorporated elements from his strategic brief into our Auftragsklärung and iterated on the format.

The main idea of the Auftragsklärung is to get everybody on the same page. Literally. Before we start any larger new product initiative, the responsible product person makes sure we have a written document of 1-3 pages that describes the initiative along seven sections:

Context
Our intent
Higher intent
Boundaries
Input
Output
Outcome

The Auftragsklärung is a tool that should be actively used to get everybody on the same page. The power lies in its ability to facilitate this process of creating a shared understanding and agreement. You know that the Auftragsklärung fulfilled its purpose once the stakeholders approve it and the team commits to it.

About the speakers

This person is speaking at this event.
Martin Rusch

Senior Vice President Network at XING AG bio from LinkedIn

This person is speaking at this event.
Marc Kadish

Product Manager at XING, the largest professional network in German speaking countries.

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When

Time 9:00am1:00pm LMT

Date Thu 20th October 2016

Session Hash Tag

#PRODUCT MANAGEMENT

Short URL

lanyrd.com/sdyzcd

Official session page

www.productized.co

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