Panel discussion: What do your social media communications say about you?

A session at Social Media Risks Forum

  • Jo Eden

Thursday 17th November, 2016

12:40pm to 1:15pm (GMT)

Is there a separation between the inline brand and the ‘real’ brand and do people respond differently to each?
How important is social conduct and transparency to your brand?
Can you ever turn a situation around? And how dependent are you on having a ‘trust reservoir’?
Is there a fatigue in social media – is it shrinking in influence?
Is there a ‘post-truth’ age, and if so can it be confronted by fact?

About the speaker

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Jo Eden

Senior Social Media Executive, British Heart Foundation

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Time 12:40pm1:15pm GMT

Date Thu 17th November 2016

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