Thursday 17th November, 2016
12:40pm to 1:15pm
Is there a separation between the inline brand and the ‘real’ brand and do people respond differently to each?
How important is social conduct and transparency to your brand?
Can you ever turn a situation around? And how dependent are you on having a ‘trust reservoir’?
Is there a fatigue in social media – is it shrinking in influence?
Is there a ‘post-truth’ age, and if so can it be confronted by fact?
Senior Social Media Executive, British Heart Foundation
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