How to Turn Your Story into a Business Case

A session at Spectrum 2016 Conference

  • Joan Taggert

Monday 18th April, 2016

10:15am to 11:15am (EST)

You’ve got some serious content woes and you need some new tools to better manage it. But regardless of how much you complain, your management team doesn’t seem to listen and get you the help you need. Suzanne Mescan of Vasont Systems and Joan Taggart of Welch Allyn will explain how to turn your story into a business case that will attract management’s attention and get you the tools you need. (If you are interested in the CCMS ROI Calculator and CCMS Business Plan Template that was presented as part of this presentation, please go to http://www.vasont.com/company/co... and request the files.)

About the speakers

This person is speaking at this event.
Suzanne Mescan

B2B Marketing Professional bio from LinkedIn

Suzanne Mescan is President of Vasont Systems. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds).

This person is speaking at this event.
Joan Taggert

Welch Allyn

Joan Taggart is a project management professional working in the information technology field. She holds a BS degree in Information Systems and an MBA. In a career that spans 25+ years, she has worked in various roles from software developer to project manager. She began working at Welch Allyn 5 years ago, where she implemented a component content management system to bring the department from unstructured writing to a structured DITA XML-based platform. She continues to work at Welch Allyn where she administers the cCMS, works on configuration of the cCMS to expand its use, and manages the content translations.

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11:30am Once Upon a Time, Before User Experience (UX) Became Relevant by Michael Van der Gaag

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  • Suzanne Mescan

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Time 10:15am11:15am EST

Date Mon 18th April 2016

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