TechComm and Mobile – A Strategic Assessment

A session at Spectrum 2016 Conference

Monday 18th April, 2016

10:15am to 11:15am (EST)

We’ve heard a lot about the mobile revolution in recent years. Everyone seems to have a mobile device, or several. But TechComm itself has only barely moved beyond traditional print and online help. If your company is thinking about going mobile, how might that affect TechComm?

That’s the subject of this presentation. We’ll start by looking at past TechComm paradigm shifts, like the adoption of word-processing in 1980 and the shift to HTML in 1997, and their effects. We’ll then look at defining “mobile”, the increase in technical rigor and authorial simplicity needed to move into mobile, changes in writing, the anticipated loss of institutional TechComm knowledge, the need for new business models like iFixit, that might take TechComm from a cost center to a revenue generator, “adaptive content”, the “data halo”, and more. You’ll probably leave this presentation with no answers but a lot to think about.

About the speaker

This person is speaking at this event.
Neil Perlin


Neil is an internationally known consultant, strategist, trainer, and developer for online content ranging from help to mobile. He is Madcap Certified for Flare and Mimic, Viziapps Certified for the Viziapps Studio app development platform, and Adobe Certified for RoboHelp. He is the author of multiple books, most recently Advanced Features in MadCap Flare 10 and Creating Mobile Apps Without Coding. Neil wrote the Beyond the Bleeding Edge column for Intercom from 2000 to 2015 and is a popular speaker, most recently as a keynoter at TCUK 2015 in Glasgow, Scotland. You can reach him at nperlin@nperlin.cnc.net.

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  • Neil Perlin

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Time 10:15am11:15am EST

Date Mon 18th April 2016

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Books by speaker

  • Creating Mobile Apps Without Coding

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